The Perils and Perks of Designing with Parallax (Diana MacDonald)

How many times has a client, manager, or colleague from a different department asked you to deliver something because it’s trendy? They’ve seen it, they want it. Relevance, be damned. How often has this trend been completely unsuitable for your website project? Saying “no” and explaining why a trend makes no sense for your website can be a challenge, so it’s helpful to understand what value a trend can add, and how to apply it effectively in your circumstances. (sitepoint.com)