Breaking through the limits of brand style guides (Keren Veisblatt Toledano, Lindsay DeVellis, Alan Finch)

Just about every designer’s dealt with a brand style guide, an authoritative document that dictates how a brand should look, speak, and generally exist in all mediums. At Brooklyn United, we’ve seen our fair share of ‘em: the Do this, not that style guide, the Here’s a list of colors and fonts style guide, and the ever-so-popular Do we even have one of those? style guide. (invisionapp.com)