How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement (Michael Litt)

The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to click it. While many marketers have started to see the power of video to engage audiences and educate potential customers about their brands, I still see way too many who create a broad introductory video and then call it quits. That, my friends, is a huge missed opportunity. (marketingland.com)