20. Mai 2009

Usability ROI Calculator

Auf usereffect.com wird ein neues Tool vorgestellt: der Usability ROI Calculator.

Since I work with a lot of small businesses, one question I often hear is how to justify the price of a usability project (even a small one). It's a perfectly reasonable question. Of course, the short answer is that usability drives conversion and sales, but how much more sales, and how long will those benefits take to pay off the cost of a usability project?

Schauts euch mal an. Wie sieht es mit euerer Usability ROI aus? :)