25. Juli 2009

Deceptive Design

Das hier ist ein ganz netter, kurzer Blog-Post für den Nachmittag: Using Deceptive Design Elements to Emphasize Product Features.

Apple has modified the curves on their computers, from a smooth symmetrical curve to a more gently curved edge that gets cut off at the end, forming a sharp corner. What does this achieve? It makes the device appear thinner as the gentle curve tends to disappear and all you’re left with at the side is the thinner edge that now appears to represent the thickness of the device.

Na ja, man muss dem Artikel nicht unbedingt zustimmen, aber interessant ist er auf jeden Fall.