10. September 2008

Tales From The Other Side

Auf A List Apart ist ein langer, aber guter Artikel von Indi Young erschienen: Look at it Another Way.

Thinking from the potential customer’s perspective is a Zen-like exercise. It requires you to drop your problem-solving role completely, and spend time—at least two hours, or maybe two weeks—engrossed in the world of this person. Stop thinking of them as a “user” of the thing you provide. Think about how and why they accomplish what they want to get done, not how or why they might use your stuff.

Ein guter Artikel. Leider etwas lang... :)