23. Dezember 2008

Web Analytics and IA

Das hier ist ein schöner, langer Artikel - eben was für die Weihnachtszeit: Web Analytics and Information Architecture.

Web analytics offer quantitative insight into user behaviour. They can be used to benchmark site performance and report to management. But, because web analytics data tells what people do on a web site, analytics data should be used to inform and direct more qualitative user research methods such as focus groups or usability tests that tell us why they do what they do.

Ganz netter Lesestoff. Vielleicht etwas für eine lange Zugreise, oder so?