Marketing is not communication

Vor ein paar tagen ist ein ganz guter Artikel auf dem FatDUX Blog erschienen: The 10 dos and don’ts of website development.

With the current economic downturn and significant layoffs among sales staff, the web has become more important than ever as a means of communicating with customers/clients/membership. But I have yet to meet a CEO who likes website development. It makes business leaders uncomfortable. [...] No one likes signing a big check without some idea as to what they’re getting. So if you’re a business leader, here are a few basic, non-technical tips that will significantly increase your chances for online success. And they let you do what you do best – lead.

Der Blogbeitrag hat einige recht gute Punkte. Den Link sollte man sich merken.