Colors

Das hier ist irgendwie ein ganz schöner Beitrag um die Woche zu beginnen: What Color Is Your Money? Showcase of Bank Websites Worldwide.

Banking is a highly competitive industry where the website needs to make existing clients feel safe with their financial transactions (client retention) as well as entice new customers (client acquisition). The client base is normally extremely diverse. At any given time a bank needs to please large international multi-million dollar stakeholders at the same time as individuals who live from month to month on minimum wages. Client demand on bank websites is therefore assuming a broad range of wealth and responsibility.

Bei Banken muss ich immer an Jason Hobbs sehr unterhaltsame Geschichte aus dem UX Storytellers Buch denken ;) ...