Designing for Great Experiences

Da bin ich doch neulich über diesen sehr interessanten Artikel vom einzigartigen Jared Spool gestolpert: Designing Great Experiences: The Gap Between Activities.

Once a traveler signs up for the service and downloads the client phone application, they're ready to get their next ride. All they have to do is fire up the app. Using the phone's GPS, the app knows where they are. Pressing a single button sends out a message to nearby drivers (who have their own phone apps), asking who wants the fare. With a single press of the driver's buttons, the cab is on its way to the traveler's location. While the traveler is waiting, they can enter their destination, which creates a map for both the traveler and the driver. This helps estimate the fare and ensures a speedy trip without confusion.

Der Artikel ist schon etwas älter, aber dennoch recht lesenswert.