Beyond Responsive Design: How to Optimize Your Website for Mobile Users (Will DeKrey)

You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! You’ve survived this skirmish ... but it's not going to be the last. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. (hubspot.com)