Anticipatory Design: "The next design trend is one that eliminates all choices" (Anne Quito)

In 2004, psychologist Barry Schwartz wrote The Paradox of Choice, a compelling manifesto that outlined the paralysis and dissatisfaction one feels when presented with too many choices. A decade later, Aaron Shapiro, the CEO of the global digital design agency Huge, has evolved Schwartz’s observations into a provocative scenario he calls “anticipatory design.” (qz.com)