Mastering the Art of the Ecommerce Microconversion (Corey Beale)

Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey, the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. (hubspot.com)