The Absolute Beginner's Guide to Google Analytics (Kristi Hines)

If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we're going to look at Google Analytics from the absolute beginner's point of view. Why you need it, how to get it, how to use it, and workarounds to common problems. (moz.com)