SEO (Search Engine Optimization)
Labels:
Information Architecture
Wer sich mit dem Thema SEO befasst, sollte sich unbedingt diesen Artikel zur Seite legen und bei Gelegenheit mal lesen: Fishing for SEO.
SEO seems to fall into a world in which it's completely acceptable to ask someone to train themselves out of their job. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request.
Eine recht gute Feierabendlektüre :)...
