29. April 2010

Google’s Usability Factor

Das hier ist ein lesenswerter Beitrag zum Thema SEO und Usability: Google’s Usability Fixation Reveals Local Ranking Factors.

Google’s public announcement of a specific signal that they incorporate in search rankings is very unusual, but it validates the approach and theories I’ve been using effectively for many years. Clearly, usability and user-experience testing is a top component of everything Google develops. Some factors used in AdWords quality score are also being used in organic search rankings.

Ein recht interessanter Beitrag.