10. Mai 2010

Design Thinking

Das hier ist eine ganz interessante Lektüre zum Thema Design Thinking: Designing a design-thinking organization.

The Value Orientation Model can specifically identify value systems that are, yes, future oriented, but have four other qualities that support innovation. Anthropologist Florence Kluckhohn argued that all cultures can be understood in terms of five major values. I have adapted this model to show the groupings of organizations. Innovative organizations, surprisingly, embrace “static” values, thus allowing the free floating of ideas.

Der Artikel lohnt einen Blick.