Prime is no crime

Das hier ist ein recht guter und lesenswerter Text: Not to prime, is a crime!

As UXers in the corporate world, my team have to focus on practical ways of doing things to get better results – in what is often a shorter time frame. Take this, and the fact that users are often poor at relaying why they have behaved in a certain way, and we are under some pressure to make inferences from observed behaviour that may (or may not), apply to a broader context. However, we’ve found that the process of priming our users before we see them – getting them to create collages as a homework activity – has amazing benefits with valuable results.

Der Beitrag ist sehr schön mit Bildern und Beispielen angereichert.