16. Januar 2011

Color and Brand

Das hier, liebe THS-Leser, ist ein recht interessanter Beitrag: How to Use Color to Successfully Brand Your Website.

Color con­sis­tency makes users feel com­fort­able about using your web­site. It looks more pro­fes­sional when the color you use for your site is the color of your logo. How­ever, that doesn’t mean your site should only have one color tone. You should also vary the color sat­u­ra­tion and bright­ness of your logo color to make your web­site look more dynamic. Com­bine that with the neu­tral col­ors of black and white and you’ll be able to give your web­site a strong brand identity.

Der Blogbeitrag enthält auch ein paar ganz nette Beispiele.