Cutting Support Calls

Auf Pragmatic Marketing ist ein interesanter Artikel erschienen: Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%

With 20,000 downloads of ProtectionPilot over a 10-week time span, McAfee received only 170 calls to support lines. [...] How did they maintain hot sales activity and yet reduce their initial support load by 90 percent? Two words: user interface. [...] Here are 23 detailed tips gleaned from McAfee and their external UI design team.

Ein guter Artikel, der das bestätigt, was man ja eigentlich schon seit Jahren prädigt. Focusing on the design of the product had a significant impact on the cost of supporting the product.

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