The Tribalization of Business
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Usability
Das hier scheint eine interessante Studie zu sein:The 2008 Tribalization of Business study (Slideshare).
Das Wall Street Journal schreibt über die Studie...
One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community.
Hier geht es zur offiziellen Startseite der Studie, auf der kurz die wesentlichen Punkte zusammengefasst sind.
