Design Thinking
Das hier ist ein guter, aber langer Artikel in der Harvard Business Review: Design Thinking (Thinking like a designer can transform the way you develop products, services, processes—and even strategy).
In dem Artikel geht es um die Evolution von Design. Heraus aus einer taktischen Rolle, hinein in eine strategische Aufgabe.
Edison’s genius lay in his ability to conceive of a fully developed marketplace, not simply a discrete device. He was able to envision how people would want to use what he made, and he engineered toward that insight.[...]Edison’s approach was an early example of what is now called “design thinking”—a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos.
Eine wunderbare Sonntagslektüre.
