Digital Mom

Das hier scheint mir eine sehr interessante Studie der Agentur Razorfish zu sein: Dogital Mom 2009.

Women with children highly value social media, mobile and other digital technologies as a convenient means to stay connected, seek advice and information, shop and learn about products, meet others like themselves, and simplify the many dimensions of their lives. Digital technologies and social media are also providing new emotional and social outlets for moms including new ways to express themselves, get support from others, or just have fun.

Die Studie gibt es zum Glück auch als PDF.