Peter Merholz and Personas

Via informationdesign.org bin ich über diesen Artikel gestolpert: The Best Way to Understand Your Customers.

The key to delivering a great experience for is to have empathy for your customers. And the best way to develop that empathy is obvious, yet it requires constant repeating: Go to them. It's shocking how many methods companies have for learning about customers (surveys, focus groups, phone questionnaires), and how hesitant they are to engage in the simplest approach.

Es wird kurz auf Personas eingegangen und, was echt klasse ist, eine Persona zum Download angeboten, die Adaptive Path mal für Microsoft erstellt hat. Ist immer interessant zu sehen, wie andere Personas so dokumentieren.