24. März 2009

Total Recall

Das hier ist ein netter, kurzer Artikel zum Thema Umfrageformulare: Recalled behaviour is not fact.

While the behaviours themselves may be stable and concrete—and even that is not always the case—measuring them is certainly not. This is because such measurement is so heavily reliant on the ability of the respondent to access the information from their memory.

Interessanter Beitrag.