User Adoption

Das hier ist vielleicht noch eine gute Lektüre für den Feierabend - ach halt, heut' ist ja Samstag... Progressive User Adoption.

Users of technology products—from mobile phones to ecommerce Web sites—often stop learning and adopting features long before they’ve mastered those products’ full capabilities. A learning plateau usually occurs once a user has learned the features that meet his minimum product-adoption criteria, when the benefit of adopting more features doesn’t seem worth the extra effort or risk. [...] A progressive user adoption strategy consciously exposes new features of a product and moves users to new levels of product adoption over time. In this column, I focus on the role of user assistance in promoting progressive adoption.

Etwas lang, aber durchaus lesenswert.