Desirable UX

Guten Morgen, liebe THS-Leser. Da bin ich doch heute früh beim Frühsurfen doch glatt über diesen recht interessanten Beitrag gestolpert: UX is 90% Desirability.

It is hard to say what truly makes something desirable because the answer is: It depends. Some companies have gone as far as to hire ethnographers to study and observe customers for months (even years) to help them understand what their desires are by understanding their lives and motivations: “[...] closely observing people where they live and work allows companies to zero in on their customers’ unarticulated desires.”2 Angry Birds became a smash hit, where other similar games had not seen anything close to that success. Some claim this explosive popularity of Angry Birds can be explained, but if someone was to follow this formula they’d miss out on that magic of the original. There are other factors like timing/trends and the getting the attention of your audience. You can follow the rules and build a great product, but it might miss out on something else.

Ein sehr lesenswerter Beitrag und genau der richtige Start in die Woche.

Ach übrigens: geht jemand von Euch auch zur Droidcon?