7 Steps to an Effective Landing Page (James George)

A landing page is an effective way to drive sales for any business. The majority of websites share a similar range of assets — about us pages, contact pages, etc. But a great landing page is something that takes time to produce. Landing page designs will vary, depending on the industry that you’re in. However, most effective landing pages have a few key elements in common that make them successful. (sitepoint.com)