Five Tips for Letting Collaboration Fuel Innovation (David McGaw | Zachary Jean Paradis)

Innovation is hard, but less mysterious than you've been led to believe. We wrote a book peeling back the veil of design-led innovation, called Naked Innovation: Uncovering a Shared Approach for Creating Value. It’s roughly based on what’s taught at the the IIT Institute of Design and we’re thrilled that it’s being used by Fortune 500 companies, non-profits, government agencies, and academic programs around the world. But we also believe the book hasn't quite reached its full potential. (uxmag.com)