E-Commerce KPI Study: There's (Finally) a Benchmark for That (Alan Coleman)

Being a digital marketer, I spend my day knee-deep in data. The time I don't spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. But after many debates over the importance of bounce rate, time on site, mobile conversion rate and the colour grey for buttons (our designer partook in that last one), we're never much closer to an agreement on significance. (moz.com)