10. Januar 2015

Go Responsive HTML Email! 65% of Email Gets Opened on Mobile Gadgets

65% of all email gets opened first on a mobile device writes Venturebeat. And they continue: Of the 65 percent of email that gets opened on mobile gadgets, smartphones take home the lion’s share of messages. Around 16 percent of messages get opened on tablets — up one percent quarter over quarter.. Marketing Land adds in its own report smartphone email opens peak in the “early morning,” (before working hours) whereas tablet email usage is concentrated in the evening, between 8 pm and 11 pm. However smartphone usage is dominant throughout the day..

Creating a Responsive HTML Email becomes more and more important.

Designing HTML email can be quite challenging, considering the limited capabilities of many email clients (readers). In contrast, most new email readers supports many of the latest trends in web design. What to do?

Enter Responsive HTML Email. This course will show you how to design and construct an HTML email design that will render properly in such email readers and Outlook 2003 and Gmail, all the way through modern Android, Apple, and Windows phones. We will also explore online tools and services that will help you test your campaigns. Learn what is possible with HTML email.
writes Chris Converse. His best-selling online course looks like a great way to deep dive into Responsive HTML Emails.

And while A List Apart asks Can Email Be Responsive? the author Jason Rodriguez provides the answer himself: Love it or hate it, there’s no denying the popularity of HTML emails. And, like the web before it, the inbox has officially gone mobile