As all motorists understand: it’s easier to get around a city in a compact ‘smart’ car, and motorway cruising is more comfortable in a premium estate model. Those looking to improve online website access for smartphones and tablets must likewise appreciate the mobile-user experience (mobile UX) must be customized for this environment. Any attempt to merely recycle material from the desktop domain will be doomed to failure. Here are some key factors to take into consideration. (designreviver.com)