This is the difference between Microsoft and Apple (Dan Frommer)

Apple wants to sell you a watch, available with an elegant Milanese loop band or cast in luxurious 18-karat gold. Microsoft wants to sell you… a dorky looking pair of 3D “hologram” goggles? The companies have played a technology cat-and-mouse game over the decades, including “borrowing” several features and designs from each other, from Windows to the Zune. But the differences in taste and fashion between Apple and Microsoft couldn’t be more clear after today’s Windows 10 event. (qz.com)