19. Januar 2008

Design Prozesse im Brennpunkt

Der Design Council, eine von der britischen Regierung finanzierte Initiative, hat unter dem Aspekt How today's leading companies make design work for them, einen Bericht verfasst: Eleven lessons: managing design in eleven global brands (hier als PDF, 2MB).

To find out, Design Council researchers visited the design departments of eleven companies, all world-leaders in their fields and all with a public commitment to the use of design to improve their brand strength and product and service offerings. [...] The study looked at the way design is used in these firms, how designers work with staff from other disciplines and how the design process is managed to deliver consistently successful results.

Betrachtet werden unter anderem Microsoft, Lego, Alessi, Starbucks und Yahoo. Ich habs noch nicht ganz gelesen, scheint mir aber genau das richtige für so ein verregnetes Wochenende zu sein.

Warum die Lektüre für Informationsarchitekten interessant sein könnte? Methoden, Methoden, Methoden:

Using product development methodologies with short design iterations, continual prototyping and product development and small, tightly integrated development teams

Providing designers and other project team members alike with the business tools needed to relate design actions to financial goals

Building of methods and patterns libraries to encourage consistency and reduce repetition across products and teams.