Polar Maps
Labels:
Information Architecture
Auf radio.labs von bbc.co.uk ist ein guter IA-Methoden-Artikel erschienen: Show your workings
Dort vorgestellt wird unter anderem die Polar Map. Beispiel: Polar Map (JPG)
Polar Maps help you assess the market place and find an appropriate position for your product. You need to choose two criteria on which you want to evaluate your competitors and then find the adjectives that best describe the polar extremes. Draw these scales as an axis on a grid to form a cross and place your competitors onto the grid according to your criteria.
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