Market Research Primer

Das hier ist eine wirklich gute Feierabendlektüre: Spend It Wisely: A Market Research Primer for Designers.

To truly reap the benefits of market research, you must know when each method will be most productive—most informative—in the product's/ service's development process. Generally speaking, qualitative data, such as that garnered from ethnographic research, listening labs or focus groups, is best for giving direction on an offering's development, while quantitative data, gathered through surveys, is best for calculating the prevalence of a need or issue across a representative sample of your customer base.

Der Beitrag betrachtet vier Analyse-Methoden und gibt Hilfestellungen wann welche sinnvoll sind.