The Usability of travel websites

Das hier ist eine sehr interessante Usability-Studie, über die ich eben beim herumsurfen gestolpert bin: Flights online – A usability study of UK travel websites.

Given the sector’s huge growth and potential, it’s essential that the top travel sites leverage every advantage available to them to be more effective in this highly competitive marketplace. Usability has been proven to deliver highly compelling commercial benefits to businesses by reducing the risk of drop-offs. This is particularly important for highly transactional travel agent and airline carrier sites.

Ich würde sagen, das ist genau die richtige Lektüre für ein verregnetes Wochenende abseits des Golfplatzes...