Usability: Amazon vs. Book Depository

Das hier ist ein etwas längerer aber dennoch lesenswerter Blog-Post: Amazon relying on brand credibility instead of good usability.

If ever a retailer could get away with having exceptional cross-selling and up-selling functionality, yet provide a new visitor checkout process and web forms that break many usability rules, Amazon is certainly one of them. On the other hand one of Amazon's competitors, The Book Depository, certainly appears to focus more on providing better usability throughout the buying journey, especially for new customers.

Schaut mal rein, wenn Ihr Zeit habt. Ganz interessant.