A/B Testing
Labels:
Information Architecture
Liebe THS-Leser, hier sind mal zwei nette Artikel für euch: How To A/B Test Landing Pages und How to keep visual design consistent while A/B testing like crazy.
It’s great to implement consistent A/B testing in their product process, but then it becomes even harder to keep a consistent visual design while doing test after test. This tension comes from the fact that A/B tests push you towards local maxima, making the particular section of page you’re testing high-performance, but at the expense of the overall experience.
Eine gute Lektüre - und das gleich zweifach... is quasi für Samstach un' Sonntach, wa?
