Usability Tools
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Usability
Das hier ist ein guter Artikel: Three High-Tech Tools for Understanding Consumer Behavior.
Tracking online customer behavior has created a huge amount of data to be mined and analyzed. But when it comes to understanding offline, real world behavior, researchers typically use contextual methods such as ethnographic studies and user interviews. These methods are effective, but time-consuming.
In dem Artikel werden drei recht nette Tools vorgestellt. Nichts was man vielleicht noch nie gehört hat, aber dennoch ganz interessant.
