Mental Models in SEO
Labels:
Information Architecture
Liebe THS-Leser, heute scheint SEO Tag zu sein, denn ich habe noch diesen Link für Euch: SEO & Searcher Mental Models.
The textual and visual cues on an elevator are similar to the textual and visual cues on a website. When searchers click on a link on a search engine results page, they expect to be delivered to a page that contains their targeted keywords. But keywords are not the only item on a web page that searchers expect to see.
Ein recht interessanter Beitrag. Besonders der letzte Satz gefällt mir: Querying is a search behavior that no website owner should ignore.