Usability Testing: Myth and Reality

Das hier ist ein wirklich sehr lesenswerter Artikel - erschienen auf A List Apart: The Myth of Usability Testing.

Is a user who visits a series of pages doing so because the task flow is effective, or because he can’t find the content he seeks? Are users spending a lot of time on a page because they’re engaged, or because they’re stuck? While NYTimes.com surely hopes readers will stay on a page long enough to read an article in full or scan all its headlines, Google’s goal is for users to find what they need and leave a search results page as quickly as possible. A lengthy time-spent metric on NYTimes.com could indicate a high-quality or high-value article. For Google’s search workflow, it could indicate a team’s utter failure.

Schöner Beitrag. Na ja, es lohnt sich immer ALA zu lesen, oder?