Eyetracking

Ah, ein herrlicher Beitrag für die Mittagspause: Eyetracking: Is It Worth It?

It is easy to get excited about eyetracking. Seeing where people look while using your Web site, Web application, or software product sounds like an opportunity to get amazing insights into their user experience. But eyetracking is expensive and requires extra effort and specialized knowledge. The heat maps and other visualizations certainly look impressive, but what can you really learn from them?

Sehr lesenswerter Text, liebe THS-Leser. Schauts euch mal an...