29. Mai 2010

Content Strategy

Das hier ist ein wirklich sehr interessanter Artikel: Content Strategy: The Philosophy of Data.

The analogy I’ve been using recently is that content strategy is to copywriting as information architecture is to design. I find this analogy to be especially encouraging because six years ago, as the crest of the first wave of the web was about to break, people had no idea what “information architecture” meant either. The irony of this communication challenge is that the main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. We have to be experts in all aspects of communication in order to do this effectively.

Der Artikel enthält auch recht interessante Kommentare. Ein Blick lohnt sich, auch wenn der Beitrag von 2007 ist.