16. Mai 2010

Double your Conversion Rate

Das hier ist mal ein guter Artikel fürs Wochenende: Human Photos Double your Conversion Rate.

I have analyzed two A/B testing case studies of Visual Website Optimizer users and have concluded that the sure fire way of catching visitors attention is having human photos on a website. What’s interesting is that even though both tests were independent, they (surprisingly) tested the same aspect and arrived at the same result. This gives me confidence that there is something special about having human photos on a website which increases conversion rate instantly. Let’s have a look at the two studies.

Guter Beitrag.