22. Juni 2010

Design of Business

Nachdem ich Change by Design gelesen habe, muss ich nun endlich auch Design of Business: Why Design Thinking is the Next Competitive Advantage angehen und zu Ende lesen.

In "The Design of Business", Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated).

Bislang ist es eine recht gute Lektüre.