Change by Design

Sodelle, ich habe endlich Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation zu Ende gelesen. Tim Brown, der Autor des Buches, erzählt von verschiedenen Aspekten des Design Thinking, wie man sich diesen nähert und warum man dies tun sollte.

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative. Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.

Das Buch lässt sich sehr leicht lesen (ich hatte die englische Ausgabe) und ist auch einfach zu verstehen. Zuvor hatte ich ja Designing the Obvious gelesen - im Nachhinein betrachtet scheint mir das eine gute Aneinanderreihung von Büchern zu sein.

Na ja, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation ist auf jeden Fall lesenswert.