Great Researchers

Das hier, liebe THS-Leser, ist ein guter Artikel: So, You Want to Do User Research: Characteristics of Great Researchers.

One of the best things about user research is that anyone can do it. On the other hand, it takes real commitment and a lot of personal development to do user research well. People commonly assume that research is research—and doing any kind of research is better than doing none at all. Unfortunately, this isn’t always the case. Not all user research is created equal. Flawed research can be a significant liability to the success of a product, as well as the company developing it, so it really is important to get it right.

Guter Text der sich auch schnell lesen lässt.