14. Juni 2010

Use sketching

Das hier ist ein wirklich netter Beitrag: How sketching will take your design process to the next level.

When you first start a project, there’s a tendency to automatically start coming up with different ideas. These ideas may seem great at first, but the truth is, there’s a big chance that your first ideas are pretty obvious. For example, if you were creating a logo for an orange juice company, the first, obvious solution most people would think of would be an orange. While the logo will probably end up having something to do with an orange, what can you do to present this orange in a new and unusual way? Use sketching to find out.

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