4 Ways to Improve Your App UX (Ofer Yourvexel)

When creating your app, user experience is always a major factor. However, many app developers don’t make it a big enough priority, and become caught up in assuming their idea and design works without actually factoring in true users’ experiences (sitepoint.com)

Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own (Barry Schwartz)

Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the searcher. This logic often results in a higher click through rate on the URL and thus should be better for both the searcher and the web site owner. (searchengineland.com)

The First Look at How Google's Self-Driving Car Handles City Streets (Eric Jaffe)

The first rule of riding in Google's self-driving car, says Dmitri Dolgov, is not to compliment Google's self-driving car. We've been cruising the streets of Mountain View for about ten minutes. Dolgov, the car's software lead, is sitting shotgun. Brian Torcellini, the project's lead test driver (read: "driver"), is sitting behind the wheel (yes, there is a wheel). He is doing no more to guide the vehicle than I'm doing from the backseat. I have just announced that so far the trip has been "amazingly smooth." (theatlanticcities.com)

The ULTIMATE List of 24 Free eBooks on UX and Interface Design (Craig Tomlin)

The ultimate list of 24 free eBooks on UX and interface design will help you be a UX rock-star. Study from gurus for free! Want to be a UX rock star like Nick Finck of Amazon Web Services, Dave Garr of UserTesting.com, Jan Jursa of the mighty @IATV or even Jacob Nielsen, the ultimate UX guru? Then you should study the UX subjects they and other smart UX practitioners know. (usefulusability.com)

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"Yes, and" the Improv of UX (Heather Wydeven)

Long before I was a UX nerd at The Nerdery, I was a theater nerd. Acting was the only activity that stuck with me when I was a kid, and I acted all the way through high school and college, where I became a theater major. After college, I returned to my old high school and directed productions there for five years. Shortly after that, I transitioned into graphic design, which ultimately led to my current career in UX design. (uxmag.com)

Six interesting examples of gamification in ecommerce (David Moth)

The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales. The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy. (econsultancy.com)

5 Questions To Answer Before Measuring Anything (Jeff Sauro)

We measure more than just usability. We work with clients to measure everything from delight, loyalty, brand affinity, luxury, quality and even love. While all of these concepts are related, they each measure slightly different aspects of the customer experience. (measuringusability.com)

Why UX Designers Need to Think like Architects (Rima Reda)

During a recent conversation with my father-in-law, an architect with nearly 40 years of experience, I couldn’t help but notice the parallels between his work and mine. As he detailed his design process and thinking to me—sharing his extensive design insight—I was reminded of my own process and thinking. Obviously, the tangible results are quite different, but there is common ground in the way that we view the world, and the way that we think about design. (uxmag.com)

Motion Ui Design Principles (beyondkinetic.com)

This blog is a quick look at some simple Ui motion design principles. There isn’t too much documented about this area of mobile ui design and I thought there would be some value in expressing my views. (beyondkinetic.com)

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How Sketching Spreads Design Thinking at Flipboard (Flipboard)

Flipboard, a company that truly values design, will participate for a second time in our upcoming Bridge 3 program. Head of Design Marcos Weskamp joined Flipboard’s founding team in 2010 and played a key role in shaping its product and also the company itself. At Flipboard, both designers and engineers sketch out their ideas and everyone is expected to contribute to design discussions. We talked recently with Marcos about Flipboard, the hardest lessons he has learned as a designer, and his advice for young designers today. (designerfund.com)

The Face Recognition Algorithm That Finally Outperforms Humans (@arxivblog)

Everybody has had the experience of not recognising someone they know—changes in pose, illumination and expression all make the task tricky. So it’s not surprising that computer vision systems have similar problems. Indeed, no computer vision system matches human performance despite years of work by computer scientists all over the world. (medium.com)

101 Theses on the Design of Digital Things (Christina Wodtke)

101 disordered theses on design. Originally tweeted and numbering 95, it has been edited for clarity as well as grown by 6. Claimer: This is stuff *I* believe after doing, managing and teaching Design for 20+ years. Not “The Truth”, just what I believe is… (eleganthack.com)

Checkout Design: Payment Method Selection (Jamie Appleseed)

If users have no way of paying you, they have no way of buying anything from you, and so it’s clear that accepting a wide range of payment methods is a good idea to ensure that all users actually have a way of sending money your way. (baymard.com)

Playful or gameful? Creating delightful UX (Andrés Lucero, Evangelos Karapanos, Juha Arrasvuori, Hannu Korhonen)

For many of us non-digital-natives over 30, our first contact with interactive technology came about through playing video games. Long before personal computers and mobile phones became part of our daily lives, we were already hooked on these games. In places as diverse as Chile, Greece, and Finland, at the arcade or at home (for example, with the Atari 2600), there was something powerful about these games that had us captivated from the very first moment we played Donkey Kong, Centipede, or Pole Position. But what made them so interesting and intriguing? What made us go back regularly (even daily) to the arcade? Over the years, games scholars have been studying some of these issues [1]. But could some of the power behind video games be channeled to motivate people and help them achieve their goals? Could playful designs inspired by what makes games fun and entertaining help create better user experiences? (acm.org)

10 pressing questions for the godfather of search marketing (Gareth Davies)

Marketing Pilgrim’s Gareth Davies asked search marketing legend Danny Sullivan the ten most pressing questions for any search marketer… #1 Google: Gareth: Danny, in the last 2 years it appears to some that Google’s Algorithm may favour a larger brand over a smaller business in the search results. How effective can SEO be for driving organic traffic to a small businesses in 2014? (marketingpilgrim.com)

7 Unglamorous, Unpopular Truths About Content Marketing (Shannon Johnson)

I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. (hubspot.com)

Why Users Fill Out Less If You Mark Required Fields (anthony)

Are most of your users skipping the optional fields on your form? You might not need that extra information, but having it could help you learn more about users and give them a better experience. If you want more users to fill out the optional fields on your form, avoid marking required fields and mark optional ones only. (uxmovement.com)

Google just revealed the incredibly simple formula for killer résumés (Matt Phillips)

It’s not exactly E=mc². But for would-be job hunters, it’s probably a lot more useful. (qz.com)

The End Of Liking A Brand In A Move Towards Anti-Social Media (Mitch Joel)

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid things like class action lawsuits or individuals suing a brand, feels like a massive movement by brands to force consumers with any sort of issue to seek arbitration over the courts. There are pros and cons to this approach, but it is becoming a major issue for major corporations. With that, this New York Times article points this issue into an arena that may shock the marketing industry. (twistimage.com)

13 Solutions to Your Most Common Landing Page Problems (Ginny Soskey)

On the surface, landing pages seem simple, right? They're one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go ... right? (hubspot.com)

Stop calling yourselves 'creatives' (Brad Frost)

Stop calling yourselves “creatives”. I recently read about a mother who is able to stretch a $14,000 annual income to feed and clothe her family. That, ladies and gentlemen, is creative. Your fucking banner ad campaign is not. (bradfrostweb.com)

Letter to a Junior Designer (Cennydd Bowles)

I admit it: you intimidate me. Your work is vivid and imaginative, far superior to my woeful scratchings at a similar age. The things I struggle to learn barely make you sweat. One day, you’ll be a better designer than me. (alistapart.com)

UX Dilemma: Red Button vs. Green Button (Kerry Butters)

When it comes to calls to action, ‘button color’ is one of the classic metrics to A/B test. It’s also a hot discussion topic on design forums, if this Stack Exchange UX discussion is anything to go by. (sitepoint.com)

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"UX as Design Leadership" (Jared Lewandowski, Christijan Draper)

The inherent ambiguity in the term UX has led to a broad interpretation of the role of the UX practitioner. In many cases, firms and agencies have interpreted design as a conveyor-belt type process and UX becomes just another one of what feels like eighteen random stops in the design flow—another blip in the line to a finished product. Sadly, the interpretation is often that the UX team can take a product idea, do something magical that makes it a good “user experience,” and then provide a deliverable to the “creative” team to make it look good. (uxmag.com)

Infographic: Which Is The Most Effective Digital Marketing Channel (Danny Sullivan)

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. (marketingland.com)

12 Examples of Native Ads (And Why They Work) (Demian Farnworth)

Despite all the hype, native advertising remains a fuzzy concept for most marketers. (copyblogger.com)

How to Experiment (Philip Hodgson)

With the advent of Lean UX — a kind of science of design — the ability to design and conduct an experiment should now be an important part of every designer’s skill set. But what is a design experiment? How do you develop an experiment? And how can you trust the results? (userfocus.co.uk)

3 A/B Testing Tools Compared (Jacco Blankenspoor)

In my recent article that covered Google Analytics alternatives, someone asked a question in the comments about A/B testing. In response, two tools were mentioned: Optimizely and Visual Website Optimizer. In this post, I’m going to review these in addition to another one called Google Analytics Content Experiments, which offers simplified (but free) A/B testing functionality as part of the Analytics suite. (sitepoint.com)

Why Search Volume Doesn't Matter as Much as You Think (Rachel Sprung)

Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer's go-to metric to figure out what keywords would be the best to optimize around. (hubspot.com)

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Micro UX. How bottom-up product design liberates designers and delights users. (Francesco Bertelli)

We are on the cusp of a major shift in how product designers approach their jobs. The legacy method is to spend a lot of upfront time concocting a formal strategy and identifying “user needs” before getting to work building something, a top-down process that is time-consuming and costly. An alternative—and increasingly accessible—method is to focus on synthesizing individual elements and features of a product from the bottom-up, ultimately discovering new use cases that could drive a viable business strategy. If the traditional approach is “macro UX,” the new one is “micro UX.” (hugeinc.com)

7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper (Sonja Jobson)

As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers. (kissmetrics.com)

Agile Content Marketing: How to Attract an Audience That Builds Your Business (Brian Clark)

It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy that actually works? That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you. (copyblogger.com)

Information Architecture Summit Closing Plenary (Peter Morville)

So, this is the 15th annual IA Summit and while it’s clearly not a contest, I’ve been to them all. Now, what is it that keeps me coming back? Well, there’s an expression — the real conference happens in the hallway — that I’ve always found to be unfair. The formal program at the summit is amazing. Over the years, we’ve been entertained, educated, and inspired by some of the bravest, most brilliant speakers around. Of course, as an old-timer, I enjoy hugs in the hallway and catching up with old friends. But that space in between is also a great time to make new friends, and that’s important, because it’s the first-timers that keep this thing alive. (medium.com)

The Designer’s Guide to A/B Testing (Kerry Butters)

As Anum Khan pointed out in her January article for SitePoint on color psychology and design, in an ideal world, a client would simply accept all of a designer’s ideas and they’d be left to get on with it. However, it’s rare that this happens in reality and so a designer has to fit in with the ideas of a client and the client’s marketing department. (sitepoint.com)

10 Essential User Experience Methods (Jeff Sauro)

UX researchers have developed many techniques over the years for testing and validating their ideas. Here are ten essential methods to learn and employ on your next project. We'll cover many of these in detail at the UX Bootcamp in Denver, Aug 22nd 2014. (measuringusability.com)

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The instructor is Susan Weinschenk. Susan has a Ph.D. in Psychology, and 30 years of experience applying psychology to the design of software, websites, apps, and technology products. She's the author of How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know About People.

Report: Apple software design chief and key iPhone contributor to leave after fallout with Jony Ive (Kevin Fitchard)

Apple’s vaunted design group appears to be going through some changes. According to a report from 9to5Mac, friction between head of software design Greg Christie and design SVP Jony Ive (pictured) has resulted in a shakeup that led to Ive taking control over all design activity related to software and hardware and will likely see Christie leave the company. (gigaom.com)

Hack – The Language Behind Facebook (Ashutosh KS)

Hack is the new language behind Facebook, which is still the most popular social network to date. It’s a web programming language invented and (recently) open-sourced by Facebook. The company claims that the language helps programmers to code programs faster and avoid errors early and easily. (hongkiat.com)

The Z-Axis: Designing for the Future (Wren Lanier)

For years we’ve thought about the web as a two-dimensional space filled with pages that sit side by side on a flat, infinite plane. But as the devices we design for take on an increasingly diverse array of shapes and sizes, we should embrace new ways of designing up and down. By building interfaces using a system of layers, we solve tricky design problems, flexibly adapt to a variety of screens, and create new patterns that will point the way to future interactions. (alistapart.com)

How To Succeed With Content Marketing In Organic Search (Jim Yu)

Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares, because what you do makes a difference in their lives. (marketingland.com)

Twitter's New Profile Layout Is Here: What You Need to Know (Sam Kusinitz)

Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone's favorite 140 character social media site very soon and has already been made available to a small group of users. (hubspot.com)

Why Parallax Design Doesn’t Have to Tank Your SEO (Jerod Morris)

Can parallax design be bad for a website’s SEO? Absolutely. Hence the chatter. But this shouldn’t deter you from considering parallax effects for your site, because any design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL. (copyblogger.com)

How to build irresistible websites by designing for emotion (Penina Finger)

Good design has strong ties to emotion: this is something designers do know and understand. Unfortunately, in a world driven by SEO and the never-ending evolution of web tech, it’s a very easy thing to forget. (webdesignerdepot.com)

Why I rank my friends by income, IQ, and hotness (Milo Yiannopoulos)

You’ll think this is weird, but for three years now I’ve taken what might be described as a “data-driven” approach to my social life. Specifically, I’ve been maintaining a gigantic spreadsheet of friends and business contacts, updated with columns such as “Hotness Index,” “Income,” and “Strategic Value.” And I spend about four hours a week keeping it up to date. (kernelmag)

The REAL Reason Facebook Got Rid Of Its Beautiful Redesign: Its Users Have Old Computers With Tiny Screens (Nicholas Carlson)

A year ago, Facebook announced it would redesign its News Feed. The new design would feature bigger pictures. It looked like this... (businessinsider.com)

10 of the best sources for web design inspiration (Barin Cristian Doru)

Are you a web designer looking for the right place to get your creative juices flowing? Look no further — the following list is the perfect remedy for someone stuck-in-a-rut, bored of seeing the same designs over and over. Here are the most inspired, curated, and constantly updated websites around to help your creativity (99designs.com)

Calling to Action: 3 key principles (Oliver McGough)

With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman. (usabilla.com)

Matt Cutts on How Google Tests Its Algorithms (Jennifer Slegg)

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? How do they judge which tweak actually produces better results and which produces lots of good results? Or does the spam team just wave a nerf bat over the server before hitting a big red button and hope for the best? (searchenginewatch.com)

Beware of Feature Overload: A Case Study (Bartosz Olchówka)

Many popular applications from the 90s are not available on the market anymore. New Internet users will never hear about RealPlayer or ICQ—products that millions were using just ten years ago. One reason they’re gone is that a plethora of new features turned those simple, usable applications into hulking space stations, resulting in a bad user experience. - See more at: http://www.uxmatters.com/mt/archives/2014/03/beware-of-feature-overload-a-case-study.php#sthash.VP1GUTwS.dpuf (uxmatters.com)

Floating Wind Turbines Hover Above Areas In Need Of Power (Ross Brooks)

A new helium-filled wind turbine that floats 1,000 feet in the air has been proven to generate twice as much power as a conventional turbine tower. Designed and built by the startup Altaeros Energies, the floating wind turbine can also provide data coverage, cell service and local weather data to remote communities. (psfk.com)

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Storymapping: A MacGyver Approach to Content Strategy (Lis Hubert and Donna Lichaw)

In Part I of this series on using a storymapping approach to content strategy, we told you about how a local nonprofit, Urban Arts Partnership, brought us a frequent client problem: their need to better understand, organize, and maintain the content for their EASE Program. We explained that, even though there are tried-and-true methods that we could have used to solve this problem—specifically, conducting stakeholder and user interviews during a typical discovery phase, leading to the creation of personas and a content inventory—they wouldn’t have worked for this project. We had realized that, given the short amount of time they had allotted for the project and the small budget that was available for our time, we needed to figure out a new way to help our clients get their heads around their content. So, we introduced our idea of adapting an old approach, storymapping, to solve Urban Arts’ problem on time and on budget. (uxmatters.com)

Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing (Ginny Soskey)

On the surface level, there seems nothing harmful about selfies. At their worst, they're an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All harmless fun, right? (hubspot.com)

Who Owns David Ortiz' Selfie? (Josh Bernoff)

David Ortiz took this selfie when the Red Sox visited the White House to celebrate their win in the 2013 World Series. First there was a huge hue and cry because of the question of whether Samsung put him up to it (David says it was spontaneous, but he does have a contract with Samsung.) (forrester.com)

Proactive Experiences and the Future of UX (Tony Costa)

My sympathies go out to the thousands of passengers who had their flights cancelled because of this past winter’s polar vortex. For most of them, the disruptions subjected them to waiting in a seemingly endless line at the airport ticket counter or listening to smooth jazz while they waited to talk to someone on an airline’s 1-800 number. Their experience didn’t have to be this way, and for many passengers on Delta Air Lines, it wasn’t. (uxmag.com)

Mozilla Chief, a Gay-Marriage Foe, Steps Down (Nick Bilton)

A little over a week after becoming chief executive of Mozilla, Brendan Eich is stepping down after an intense debate over his belief that gays should not be allowed to marry. After his appointment as the company’s new chief, Mr. Eich came under heavy fire from employees and the public for making a $1,000 contribution in 2008 to support a ban on gay marriage in California under Proposition 8. (nytimes.com)

Users Overlook Store Pickup When Not Presented as a Shipping Option (Christian Holst)

With 33% of abandoned carts being due to extra costs added during checkout, shipping is clearly still a weak point of e-commerce (Baymard 2013). It should therefore come as little surprise that Store Pickup is becoming an increasingly important feature in e-commerce, with as many as 50% of all customers expecting omni-channel retailers to offer this option (Forrester 2014). (baymard.com)

The Fatal Mistake Content Marketers Are Making With Nofollow (Danielle Wiley)

RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what’s the point? Everyone knows the only reason to bother promoting a brand online is for the improved search engine rankings. (marketingland.com)

Don’t Put All of Your Content Eggs in One Basket (Yuyu Chen)

It's universally acknowledged that a diversified portfolio will protect you from financial risk. Well, the philosophy of diversification in finance applies to content marketing as well - to build content authority, content marketing strategists need to expand their content across multiple formats and channels, as different B2B content buyers use, share, and rely on a broad range of content formats and sources, The Chief Marketing Officer (CMO) Council suggests in its most recent research. (clickz.com)

Job destruction by robots could outweigh creation (The Economist)

“OUR ROBOTS PUT people to work,” says the rejected slogan still on the whiteboard in Rodney Brooks’s office. It was meant to convey the belief that led Mr Brooks to start Rethink Robotics: that robots in small manufacturing businesses can create new jobs, or at least bring old ones back from China, thus helping to launch an American manufacturing renaissance. But the message could also be read another way: robot overlords forcing human helots into back-breaking labour. Better left unsaid. (economist.com)

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The instructor is Susan Weinschenk. Susan has a Ph.D. in Psychology, and 30 years of experience applying psychology to the design of software, websites, apps, and technology products. She's the author of How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know About People.

Resources on UX Strategy (James Kalbach)

Below is a list of resources I reference in my workshop on UX strategy. Because UX strategy must ultimately align with business strategy, understanding the business side of things is imperative. Consequently many items below represent some of my favorite sources on business strategy and strategy in general. (experiencinginformation)

Responsive Strategy (Brad Frost)

Right now around 11 or 12% of the top 100,000 sites are responsive, and no doubt that number is slated to rise over the next few years. As the people in the depraved cat-skinning business say, “there’s more than one way to skin a cat.” The sick bastards. As more organizations roll up their sleeves to tackle the realities of our multi-device Web, it’s worth taking a look at the various strategies employed to reach that squishy nirvana: (bradfrostweb.com)

Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway (Shane Jones)

The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them. The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it. That’s why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders. (kissmetrics.com)